Watchung's commercial base is much deeper than its small population suggests, led by two major Route 22 shopping centers plus local professional, healthcare, auto, service and neighborhood businesses throughout the borough.
Browse Watchung businesses
This directory uses a current-location standard. It includes businesses with present evidence of a Watchung address and removes former tenants and businesses whose “Watchung” branding actually places them in another municipality.
Boundary check: The borough directly borders Warren, Green Brook, North Plainfield, Berkeley Heights, Scotch Plains and Plainfield. Listings from those municipalities are not folded into Watchung merely because they use a Watchung-area name or ZIP reference.
Major shopping centers & retail
Watchung Square Mall — 1515 US Highway 22 area
Target
1515 US Highway 22 • 908-769-8699
General merchandise, household, grocery, pharmacy and optical services.
Walmart
1501 US Highway 22 • 908-756-1925
General merchandise and grocery.
The Home Depot
1515 US Highway 22 • 908-222-7700
Home improvement, garden center, Pro Desk and tool/equipment rental.
Stop & Shop
1511 US Highway 22
Full-service supermarket.
Ross Dress for Less
Watchung Square, US Highway 22
Off-price apparel and home retail.
TJ Maxx
Watchung Square, US Highway 22
Off-price apparel, accessories and home goods.
Old Navy
Watchung Square, US Highway 22
Family apparel retailer.
Gap Factory
1515 US Highway 22
Apparel and accessories.
Michaels
Watchung Square, US Highway 22
Arts, crafts, framing and seasonal merchandise.
DSW Designer Shoe Warehouse
Watchung Square, US Highway 22
Footwear and accessories.
Staples
1515 US Highway 22
Office supplies, printing and business services.
Blue Star Shopping Center — 1701 US Highway 22
Kohl's + Sephora
1701 US Highway 22
Department-store apparel/home retail with Sephora beauty department.
Marshalls
1701 US Highway 22
Off-price apparel and home retail in the current Blue Star tenant mix.
Burlington
1701 US Highway 22
Off-price apparel and home merchandise.
Dollar Tree
1701 US Highway 22
Discount general merchandise.
Five Below
1701 US Highway 22
Value-oriented gifts, electronics accessories, toys and seasonal goods.
The Children's Place
1701 US Highway 22
Children's apparel.
ShopRite
1701 US Highway 22
Full-service supermarket and current Blue Star anchor.
Additional current retail
Ulta Beauty
1630 US Highway 22
Beauty, cosmetics, skin care and salon-related retail.
Gray's Florist & Greenhouses
1590 US Highway 22 • 908-757-0400
Florist, garden center, plant nursery and seasonal garden retail.
Extra Space Storage
1559 US Highway 22 • 908-222-2027
Personal, business and vehicle storage.
Furniture, appliances & home electronics
P.C. Richard & Son
1515 US Highway 22 • 908-222-7200
Appliances, electronics, computers, mattresses and home technology.
Raymour & Flanigan
1620 US Highway 22 • 908-663-2350
Furniture, mattresses and home décor.
Ethan Allen
1605 US Highway 22 • 908-754-7200
Furniture, home décor and design-center services.
Automotive sales, service & repair
Crown Cadillac
1584 Route 22 East • 908-561-2900
New and pre-owned Cadillac sales plus service and parts.
Liccardi Ford
1615 Route 22 • 908-561-7500
New/used Ford sales, commercial/work vehicles, finance, service and parts.
Liccardi Lincoln
1615 Route 22 • 908-561-7500
Lincoln sales, service and parts sharing the Liccardi campus.
FranMotors Full Auto Repair
989 Somerset Street • 908-636-1393
Independent automotive repair and tire service.
Watchung Service Center
700 Somerset Street • 908-754-2741
Independent general automotive repair.
Pets & pet services
PetSmart
1515 US Highway 22 • 908-769-1250
Pet supplies plus grooming, training, adoption services and veterinary care at the Watchung location.
Healthcare, dental, rehabilitation & vision
Beacon Hill Dental
500 Phillip Lane • 908-273-2732
General and family dentistry.
Great Smiles of NJ
10 Shawnee Drive, Suite A5 • 908-561-0225
Dental care.
Dental365 Watchung
1640 US Highway 22, Suite 4 • 908-388-1088
General and emergency-oriented dental services.
Watchung Avenue Dental
445 Watchung Avenue • 908-222-0007
General dental practice.
Metropolitan Dermatology
40 Stirling Road, Suite 203 • 908-753-9600
Dermatology services.
Warren-Watchung Podiatry Center
10 Shawnee Drive • 908-769-5337
Podiatric care.
Performance Ortho
459 Watchung Avenue • 908-274-0988
Orthopedic and rehabilitation-related care.
Soma Vita Physio & Wellness
10 Shawnee Drive, B-1 • 973-547-1226
Physical therapy and wellness services.
Target Optical
1515 US Highway 22 • 908-769-6421
Optical retail and eye-care services.
LensCrafters
1688 Route 22 East • 908-322-9001
Optical retail and vision services.
Legal, accounting, insurance & real estate services
Legacy Group Insurance Agency
475 Watchung Avenue, Suite 10 • 908-205-5455
Independent personal and commercial insurance agency.
Aiello Harris Abate Law Group
501 Watchung Avenue • 908-495-6708
Legal services.
Lawrence Law
744 Mountain Boulevard • 908-645-1000
Law office.
Sethi Law LLC
47 Brookdale Road, Suite C
Legal services.
Whelan & Whelan
475 Watchung Avenue, Suite 8 • 732-214-0300
Law practice.
Mitzner & Mitzner, P.A.
786 Mountain Boulevard, Suite 101A • 908-668-9985
Legal services.
J.A. Centanni Law Firm
775 Mountain Boulevard, Suite 103 • 908-753-0153
Law practice.
Kitsopoulos Law Firm
63 Mountain Boulevard • 908-222-3737
Legal services.
JJ USA CPA
1515 Route 22 West, Suite 30 #1011 • 908-206-0806
Accounting and tax services.
McGovern Garry LLC
786 Mountain Boulevard, Suite 100 • 908-668-1040
Accounting and consulting services.
MRL Advisory Group
461 Watchung Avenue • 908-731-7715
Accounting/advisory services.
Saraiva Group
776 Mountain Boulevard • 973-444-3468
Tax, accounting and business services.
M Square Real Estate
63 Mountain Boulevard • 908-941-7682
Real-estate brokerage.
The Lacerda Team / BHHS Fox & Roach
659 Mountain Boulevard • 908-578-1166
Residential real-estate services.
Ferruggia Associates
775 Mountain Boulevard, Suite 7 • 908-668-1542
Real-estate development, construction and property-management services.
Personal care, wellness & fitness
Blanco Salon
495 Watchung Avenue, Suite 1W • 732-943-4343
Hair color, design, smoothing, extensions and styling.
Stress Solutions Spa
916 Somerset Street, 2nd Floor • 908-754-5999
Spa and wellness services.
Frank's Barber & Styling Shop
730 Somerset Street • 908-755-0606
Long-running neighborhood barber shop.
All-Star Experience Barbershop Suite
1593 US Highway 22
Appointment-oriented barber services.
Joel's Haircut & Shave Studio
1593 US Highway 22 • 732-429-4009
Barber studio focused on appointment-based cuts and grooming.
Pilates Design Studio
10 Shawnee Drive, B-1 • 908-251-5081
Pilates instruction and fitness.
Planet Fitness
1701 Route 22
Fitness club at Blue Star Shopping Center.
RockBox Fitness Watchung
1597 US Highway 22 West • 908-300-7314
Coach-led boxing/kickboxing and strength workouts.
Childcare, youth & activity businesses
The Giving Nest Preschool Watchung
225 Mountain Boulevard • 908-222-1003
Preschool, extended care and seasonal children's programming.
Big Blue Swim School
1515 US Highway 22, Suite 16 • 908-251-9103
Swim instruction.
Pickleball Kingdom
Watchung Square, US Highway 22
Indoor pickleball facility in the current Watchung Square tenant mix.
KidStrong
1701 US Highway 22
Youth development and activity center at Blue Star.
Home, landscape & property services
Precision Home Renovations NJ
775 Mountain Boulevard, Suite 208 • 732-680-2000
Home remodeling and renovation services.
Martoccia Landscape Services
679 Mountain Boulevard • 908-756-1967
Landscape and property services.
ASL Landscape / Hardscape / Paving
Watchung-based service
Landscape, hardscape and paving services; service/appointment based.
Community, arts & end-of-life services
Watchung Arts Center
18 Stirling Road • 908-753-0190
Nonprofit gallery, performance and arts-education organization.
Higgins Home for Funerals
752 Mountain Boulevard • 908-756-0017
Full-service funeral, memorial, cremation and pre-planning provider.
Important current retail changes
The Route 22 corridor has changed substantially. Former names such as Sears, Bed Bath & Beyond, Toys “R” Us and other earlier tenants should not be treated as current Watchung businesses. Blue Star and Watchung Square now have different tenant mixes, and several replacement concepts are still moving through opening phases.
Coming-soon businesses are not counted as current listings. Blue Star has publicized future tenants including Raising Cane's, Sakura Teriyaki, iSmash, Back Nine Golf and Modern Nails Lounge. They should be moved into the active directory only after opening is confirmed.
Own a Watchung business?
Standard NJTGO directory entries remain informational and do not include private business website links. Paid advertising can add enhanced placement and a direct website link.
Business directory researched September 2026. Ownership, hours and tenancy can change, especially in shopping centers. Verify before making a special trip.